Should Your Company Exist on LinkedIn?

Sabotage

Let us think of an organization as an army. LinkedIn is exposing key intelligence about an organization's officers, growth, hires and talent.

Organizations

LinkedIn uses an extremely intelligent business model; they hide key information about organizations, only to offer a paid subscription which allows users to reveal the info. You can know about a company's growth, employees, recent hires, etc. The premium subscription gives everyone an equal chance to view privileged information.

The professional network is an excellent opportunity for organizations to display select information, market their services and discover talent. The benefits of the network can be mainly achieved through constant activity and quality engagement with members of the platform like stakeholders and potential clients.

For large enterprises and companies, the benefits of LinkedIn outweigh the risks. They stand to reap massive marketing and PR benefits. The only risk is the loss of members through competing job offers. However, corporations are as efficient as machines, often replacing positions with no real damage to their operations. Only in minor cases the departure of some members might cause an imbalance. Such departures and moves certainly don't happen because of LinkedIn, and would've taken place with or without the platform.

The Dilemma of Creative Agencies

Marketing & Advertising agencies serve as the best example of the dilemma "to exist, or not to exist". They would like to display their work and benefit from the marketing advantage. Yet they fear competitors poaching their talent. And clients occupying their members' minds with freelance work.

Some agencies proceeded to exist on LinkedIn, while others decided against it. Innovative workarounds have been used, like displaying information about business officers who can use the network to benefit their company, while omitting creative talent. Others have existed on the platform to protect their company's name but excluded linking to the network on their sites. Their pages are inactive and don't show any updates.

For Marketing & Advertising agencies, LinkedIn can be damaging. It can cause loss of key creative talent, often causing the agency to lose a critical human asset. The damage can be heavy below for small and mid-sized agencies. While big communication agencies have nothing to worry about, as they can replace such positions with ease and peace of mind.

Individuals

LinkedIn is a superior solution for individuals. Your existence on the platform allows you to build connections, sell your products and services, follow interesting authors and find job opportunities. Recruiters can easily find you, provided you've made the necessary tweaks to your profile.

The individual member premium subscription allows you to reveal key information about job opportunities and competing candidates. LinkedIn calls it "competitive intelligence". The information reveals the number of applicants, top skills, seniority and education level for the job. You can gain key insight about other candidates giving you somewhat of an edge vs. a candidate with no subscription.

We see no disadvantages for the individual user on LinkedIn beyond the risk of identity theft. Such risk has been already accepted and assumed by users in today's open digital world.

Privacy & Information

It is worth mentioning that companies do not create social and professional networks to hide people from one another. They actually recommend that people add connections whom they know. But the reality is quite different. LinkedIn capitalizes on people's need of feeling important by expanding their network and accepting most connection requests.

If your competitors play spies, who are looking to uncover the identities of your organization's employees, they shall simply find someone to add, and go on from there.

Key Takeaways

Simply put, it does not benefit LinkedIn to have us hiding from one another. However, they balance privacy and their business model by offering an excellent set of privacy options.

LinkedIn is a win-lose proposition for organizations, a win-win for members. It can be rewarding for big companies, while damaging for small and mid-sized ones. Every organization is a different case, and should weigh the benefits and negatives accordingly.

150

This website uses delicious cookies

30

1250

25

743

15

360